Toi, toi, toi-tfu, tfu, tfu or pu, pu, pu

Scope:individualAt risk of disappearing?YesProtective status:NoLocation:UkraineLanguages used:YiddishWho submits?Individual

Throughout history, Jewish life has included various folk customs and superstitions. One such practice involves spitting three times in response to something especially good or frightening. This may be done literally or symbolically by saying “pooh, pooh, pooh,” a verbal substitute that developed as actual spitting came to be considered improper. The repetition of three is often explained by the belief in the special or mystical quality of that number. In earlier cultures, odd numbers were regarded as lucky, and three, as the first odd number after one, was seen as particularly powerful.

The exact origin of this custom is unknown. Some scholars propose that it was influenced by Christian traditions, including stories of healing through saliva attributed to Jesus. More broadly, similar practices appear in many cultures as reactions to moments of shock, fear, or admiration.

In folk belief, spitting functions as a protective act. It is performed after witnessing something alarming to prevent misfortune and after encountering something wonderful to guard against the Evil Eye—the belief that excessive attention or praise can cause harm. The gesture is thought to ward off deception, negative forces, or harmful spirits.

Why is this important to you/your community?It is also important as a form of intangible heritage because it preserves layers of cultural memory. The custom connects Jewish folk belief with broader Mediterranean and Middle Eastern traditions, revealing how Jewish life absorbed and reshaped surrounding cultures while maintaining its own identity. Remembering it helps us understand not only religious law, but also how ordinary people lived, worried, and hoped—offering insight into the emotional and social history of Jewish communities across time
Discover other traditions

Privacy Preference Center